ap academy

There are many challenges for young adults with convictions to secure meaningful employment or start a new career.  One option open to all ex-offenders is to start a business of their own.

The Small Business programme is a comprehensive course for students interested in setting up their own business but are not sure where to begin.  Led by small business experts and ex-offenders who have started businesses themselves, students will develop a wide set of entrepreneurial skills and gain essential knowledge in planning, marketing and managing finance.

  • The Business Idea (Vision, concept & goals)
  • The Product (What are you selling?)
  • The Market (Who are your customers & where are they?)
  • Marketing Strategy (How will you get to the customers & how will you stand out?)
  • Market research (What is it like out there?)
  • Competitor Analysis (Who are they & how do they compare?)
  • Operation & Logistics (How do your customers get the goods & how do you get paid?)
  • Costs & Pricings (How much will it cost?)
  • Financial Forecasts (How much money will you make?)
  • SWOT Analysis

  • Business restrictions for ex-offenders
  • Legal Structure
  • Marketing, Branding & Advertising
  • Stock & Asset management
  • Budgeting and cashflow
  • Profit & Loss
  • Employment law, Health & Safety, Insurance
  • Sources of Finance

There are two parts to the course, the first part is taught while the student is in custody, the second is during ROTL or on release when the AP Foundation will mentor the student through the early stages of actually setting up their own business.

  • 4-week Programme
  • 15 students