Supporting people

Andrew Pritchard

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Founder of the AP Foundation

I’ve been a successful entrepreneur in the music and events industry and produced many live music events and large-scale music festivals, including the internationally renowned Reggae Sunsplash festival.  During the eighties and nineties, I was the driving force behind the Genesis organisation, pioneering some of the biggest warehouse parties of the acid house era.  I was also a very successful drug smuggler, a category ‘A’ criminal with a lifestyle to match, that is until it all came crashing down, ruining my life and more importantly ruining the lives of my family.

It was during my time in prison, I saw many young men, who were wasting their lives in prison. I’d chat to them, and what struck me was how many were bright, talented, full of energy and enterprise, yet they’d little formal education, lacked opportunities and had made poor choices, and seen crime as their gateway to a better future.  All wanted to change, they wanted to escape the endless cycle of crime and prison, they wanted a better life, but they couldn’t see a way out.

And that is when I decided to set up the AP Foundation to make a difference.  To offer hope to young people wherever they are, whether in prison, in street gangs, on the fringes of the criminal justice system or simply lost in those difficult early years of adulthood. 

I want them to learn from my mistakes, to help them find a pathway away from crime to a fulfilled life where they can achieve their potential. 

Stewart Richards

Creative director

Film producer, television executive, publisher & writer. He has worked in the media for over 35 years, producing feature films, television programmes and radio drama for BBC, Channel 4 and ITV.  Stewart has also written a book about the death of Queen Victoria and a definitive account of The Great Train Robbery.  He has been a guest tutor at the National Film & Television School and has worked with  many first-time writers, producers and directors, producing over 16 award-winning short films for the cinema and television, including a nomination for an academy award in the Best Short Film category at the Oscars.

“It’s almost two years since Andrew called me from prison to tell me about his inspirational idea for helping young adult offenders and would-be offenders to change their lives.  Creating a media programme that prepares young adults for a sustainable career in the media industry is a unique challenge, yet he has assembled a talented team of able and experienced professionals and I am thrilled to be part of it.”

Nabil Abdulrashid

Relocation Director 

Nabil has been involved in rehabilitation and groundwork charitable efforts with young people for the last twelve years in various capacities ranging from mentoring young offenders, supporting domestic violence victims and vulnerable young people with an assortment of needs and vulnerabilities.

Nabil is currently developing courses with AP Foundation, which combines performance skills, conflict resolution and confidence building. As one of our leading peer mentors, Nabil has been championing AP Foundation and together we are excited to introduce our first ‘Stand-Up Comedy’ workshop.

David Frederick

Director of Mentorship

Former convicted criminal, today David is a social entrepreneur committed to working in support of marginalised young people, creating opportunities and solutions.
He aims to develop the AP Foundation to establish itself as a fore runner in rehabilitation, reducing crime by supporting offenders peer mentoring.
David is a fully qualified mentor and has studied to gain qualifications in Law, Sociology, Substance Misuse, Alcohol Awareness, Mental Health and Information Advice and Guidance.

“My aim is to provid young people from disadvantaged and criminal backgrounds with opportunities to learn new skills, work on projects in the UK and abroad, and receive free mentoring support without feeling they are charity cases.”

Zoe Peveller

Intervention and resettlement adviser

Zoe has extensive experience of working within the Social Care, Continuing Care and Nursing Care sector.  She specialises in working with young people who have learning difficulties or challenging behaviour, in particular young people on Remand as well as victims of Child Grooming, Child Sexual Exploitation and Drug Exploitation. 

An accredited expert, trainer and practitioner, Zoe has worked on the front line for several years, working directly with each individual young person to create their own bespoke package of support.

“Our aim is to safeguard and protect young people from abuse and maltreatment. We enable young people to have the best of outcomes by providing them with safe and effective care, easing their transition into adulthood by preventing lasting harm to their health and development.