Andrew Pritchard

Founder and Head of Non-reoffending 

Andrew has been a successful entrepreneur in the music and events industry and produced many live music events and large-scale music festivals.  He was also a very successful drug smuggler, a category ‘A’ criminal with a lifestyle to match, that is until it all came crashing down, ruining his life and more importantly ruining the lives of his family.

It was during Andrew’s time served first at HMP Belmarsh and in the following years at different prisons that he changed from being a hardened criminal, to a man who turned their life around and was now committed to supporting young prisoners turn away from crime and Andrew focused on giving them hope and opportunity.

And that is when he decided to set up the AP Foundation to make a difference.   

“I want them to learn from my mistakes, to help them find a pathway away from crime to a fulfilled life where they can achieve their potential”

Steve Diedrick

Youth Behaviour Specialist

Steve had a challenging childhood in a difficult part of London. Being a young black man, dyslexic and not diagnosed until going to university, as a youth he was expelled from school and went to a pupil referral unit and drifted into crime.
He found his passion in working with young people and has now worked with over 1000 young people in a variety of settings including street corners, schools, children’s homes, youth centres, schools and prisons. He then went to university, getting a BA in Criminology and worked for 12 years as a manager of a behaviour support unit within a secondary school, managing a team of 5 people and supporting hundreds of young people. 
Steve received an award in 2017 for outstanding service to young people and has developed his own successful mentoring project and continues to work in different settings with young people from asylum seekers to care leavers, gang members to those exploited by others.
He is passionate about community engagement and is currently working in the housing sector.

Caroline Teunissen

Marketing and operations officer

Caroline first met Andrew over 25 years ago when they were both involved in the electronic music industry.

Moving away from managing the sponsorships and PR for festivals and youth events, Caroline went onto forge a successful career in marketing for global corporate businesses and was one of the first to move into social media comms. Known as the agency trouble fixer, she was parachuted into accounts to resolve issues, building trusted relationships with clients and ensuring accounts remained profitable for the agency. 

Whilst Caroline and Andrew’s paths took radically different directions, a solid friendship has endured over the years. When Andrew was first released and spoke to her about his plans for the AP Foundation, she immediately offered to help.  


Robert Lee

Director of Educational programmes

An accomplished and experienced senior arts manager, consultant and lecturer, Robert began his career as an Education Officer and Curator before becoming more performing arts focused with a strong emphasis on access and diversity.

He’s produced and managed a number of performing arts events, festivals and venues; has aided the development of arts organisations, created employment opportunities, offered and received funding and has led complex Change Management strategies in both sport and arts sectors.

Robert has successfully raised funds bringing together public and private sector partnerships, promoted social cohesion, equality & diversity and health & safety.

Robert is keen on legacy and was drawn back into classrooms and lecture theatres for the training of leisure industry staff and managers including the 2012 Olympic preparations.



Georgia Loddi-Hill

Administration manager

Since a young child Georgia has been surrounded within the theatrical industry and did further studies on the art of theatre production at university through obtaining a degree in Drama and English Literature. Once completing the course Georgia worked as a brand ambassador for many different high-end brands. However, when hearing of the influential work that the AP foundation was doing, she wanted to redirect her efforts to more meaningful work.

“when hearing of the influential work that the AP foundation was doing, I wanted to redirect my efforts to more meaningful work. The situation for young offenders and their opportunities is in a dire situation and it takes charities like this to make the change people want to see. Dreams can be held by anyone, so everyone should get a chance to achieve them.”

Zoe Peveller

Intervention and resettlement adviser

Zoe has extensive experience of working within the Social Care, Continuing Care and Nursing Care sector.  She specialises in working with young people who have learning difficulties or challenging behaviour, in particular young people on Remand as well as victims of Child Grooming, Child Sexual Exploitation and Drug Exploitation. 

An accredited expert, trainer and practitioner, Zoe has worked on the front line for several years, working directly with each individual young person to create their own bespoke package of support.

“Our aim is to safeguard and protect young people from abuse and maltreatment. We enable young people to have the best quality of lives enabling better outcomes promoting safe and effective  care supporting their transition into independence is positive preventing risks and possible harm.

Nabil Abdulrashid

Relocation Director 

Nabil has been involved in rehabilitation and groundwork charitable efforts with young people for the last twelve years in various capacities ranging from mentoring young offenders, supporting domestic violence victims and vulnerable young people with an assortment of needs and vulnerabilities.

Nabil is currently developing courses with AP Foundation, which combines performance skills, conflict resolution and confidence building. As one of our leading peer mentors, Nabil has been championing AP Foundation and together we are excited to introduce our first ‘Stand-Up Comedy’ workshop.

James Racine

Media Manager

James completed a degree in Film, Radio and Television graduating with a 2:1 and has since organised and directed multiple productions for online influencers, along with marketing their content to an online audience.
After hearing of the important work undertaken at the AP Foundation, James has taken on the role of Digital Marketing Manager in order to further awareness of the charity and helping to take important steps in stopping the cycle of crime in the UK.
“I am a firm believer in second chances and equal opportunities for all, no matter your background or circumstance. The AP Foundation provides amazing opportunities for those in disadvantaged situations and I trust that this incredible charity has the power to really make a difference.”