Supporting people

Andrew Pritchard

Founder of the AP Foundation

I’ve been a successful entrepreneur in the music and events industry and produced many live music events and large-scale music festivals, including the internationally renowned Reggae Sunsplash festival.  During the eighties and nineties, I was the driving force behind the Genesis organisation, pioneering some of the biggest warehouse parties of the acid house era.  I was also a very successful drug smuggler, a category ‘A’ criminal with a lifestyle to match, that is until it all came crashing down, ruining my life and more importantly ruining the lives of my family.

It was during my time in prison, I saw many young men, who were wasting their lives in prison. I’d chat to them, and what struck me was how many were bright, talented, full of energy and enterprise, yet they’d little formal education, lacked opportunities and had made poor choices, and seen crime as their gateway to a better future.  All wanted to change, they wanted to escape the endless cycle of crime and prison, they wanted a better life, but they couldn’t see a way out.

And that is when I decided to set up the AP Foundation to make a difference.  To offer hope to young people wherever they are, whether in prison, in street gangs, on the fringes of the criminal justice system or simply lost in those difficult early years of adulthood. 

I want them to learn from my mistakes, to help them find a pathway away from crime to a fulfilled life where they can achieve their potential. 

Stewart Richards

Creative director

Film producer, television executive, publisher & writer. He has worked in the media for over 35 years, producing feature films, television programmes and radio drama for BBC, Channel 4 and ITV.  Stewart has also written a book about the death of Queen Victoria and a definitive account of The Great Train Robbery.  He has been a guest tutor at the National Film & Television School and has worked with  many first-time writers, producers and directors, producing over 16 award-winning short films for the cinema and television, including a nomination for an academy award in the Best Short Film category at the Oscars.

“It’s almost two years since Andrew called me from prison to tell me about his inspirational idea for helping young adult offenders and would-be offenders to change their lives.  Creating a media programme that prepares young adults for a sustainable career in the media industry is a unique challenge, yet he has assembled a talented team of able and experienced professionals and I am thrilled to be part of it.”

Marvin Herbert

Director of mentorship

Marvin is a boxing coach, a personal trainer and an inspirational peer mentor.  

An ex-offender with 21 convictions for 76 offences beginning when he was 13, he renounced his criminal lifestyle after he was shot multiple times by a member of a British drugs gang in a daylight attack in Marbella.  He was shot in his eye, groin, arm and leg and was told by doctors that he would never walk again.

“At that specific moment in my life I realised that my existence had been pointless and meaningless. I decided that because I was fortunate to be kept alive, I would have to change dramatically. Not just for myself but for my kids, to guarantee that they had me in their lives for years to come.”

Marvin now works closely with schools, prisons and young people, sharing his story to inspire his students to think twice before going down the road that he did.

Bluey Richards

Head of media development

A highly skilled TV Production Executive, Bluey has spent her career specialising in television production (primarily comedy, entertainment, and documentary) for the UK and international market.  She has worked for independent production companies, broadcasters, and facility companies – from the very corporate worlds of both the BBC and ITV, to the more informal (but equally rigorous) world of independent production as Head of Production at Avalon Television.

Bluey has tutored at The National Film and TV School, probably the most prestigious film school worldwide, together with MetFilm and Central Film School, London.

Having entered the media through the theatre, I have always been impressed by how inclusive the industry is, always with an emphasis on talent and determination over qualifications.  The AP Foundation provides a fantastic opportunity to reach out to young adult offenders, giving them a chance to alter the direction of their lives.

Zoe Peveller

Intervention and resettlement adviser

Zoe has extensive experience of working within the Social Care, Continuing Care and Nursing Care sector.  She specialises in working with young people who have learning difficulties or challenging behaviour, in particular young people on Remand as well as victims of Child Grooming, Child Sexual Exploitation and Drug Exploitation. 

An accredited expert, trainer and practitioner, Zoe has worked on the front line for several years, working directly with each individual young person to create their own bespoke package of support.

“Our aim is to safeguard and protect young people from abuse and maltreatment. We enable young people to have the best of outcomes by providing them with safe and effective care, easing their transition into adulthood by preventing lasting harm to their health and development.


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Young adult offenders often relate to those who have ‘walked in their shoes’, those who have the lived experience of the criminal justice system. The AP Foundation believe that the ex-offender community has an important role to play in resettlement and rehabilitation.

Arts, culture and media programmes are also an effective way of engaging difficult to engage young adult people in productive activities connected with their leisure interests, developing their vocational and transferable employment skills, boosting their employability and reducing re-offending.