Andrew Pritchard – Founder
Andrew has been a prominent figure in the live urban music industry for over three decades; working as a successful promoter. During the late eighties and early nineties he pioneered some of the biggest warehouse parties of that era under the Genesis/Sunrise imprint.
In 1998 Andrew was appointed CEO of Trans-Global Management (TGM), which was responsible for producing the Reggae Sunsplash festival alongside implementing Community Incentive Programs, which included sponsoring a football tournament in association with Leyton Orient Football Club aimed at motivating teenagers living on local housing estates. In addition TGM also helped fund the construction of a music school in Trench Town Jamaica.
Since that time Andrew has continued to stage large scale concerts to full capacity audiences as well as staying committed to his passion of being both a vocal and active anti-gun as well as anti-gang campaigner. He believes that through educating and training young people in the necessary skills in addition to helping them develop a responsible mindset which is conditioned to win they will then be able to escape the gang lifestyle, make different choices which will inevitably bring about a change in current gang culture because there is a credible alternative.