+44 (0) 203 633 8395 info@apfoundation.co.uk
Supporting people

Andrew Pritchard

Founder of the AP Foundation

I’ve been a successful entrepreneur in the music and events industry and produced many live music events and large-scale music festivals, including the internationally renowned Reggae Sunsplash festival.  During the eighties and nineties, I was the driving force behind the Genesis organisation, pioneering some of the biggest warehouse parties of the acid house era.  I was also a very successful drug smuggler, a category ‘A’ criminal with a lifestyle to match, that is until it all came crashing down, ruining my life and more importantly ruining the lives of my family.

It was during my time in prison, I saw many young men, who were wasting their lives in prison. I’d chat to them, and what struck me was how many were bright, talented, full of energy and enterprise, yet they’d little formal education, lacked opportunities and had made poor choices, and seen crime as their gateway to a better future.  All wanted to change, they wanted to escape the endless cycle of crime and prison, they wanted a better life, but they couldn’t see a way out.

And that is when I decided to set up the AP Foundation to make a difference.  To offer hope to young people wherever they are, whether in prison, in street gangs, on the fringes of the criminal justice system or simply lost in those difficult early years of adulthood. 

I want them to learn from my mistakes, to help them find a pathway away from crime to a fulfilled life where they can achieve their potential. 

Stewart Richards

Creative director

Film producer, television executive, publisher & writer. He has worked in the media for over 35 years, producing feature films, television programmes and radio drama for BBC, Channel 4 and ITV.  Stewart has also written a book about the death of Queen Victoria and a definitive account of The Great Train Robbery.  He has been a guest tutor at the National Film & Television School and has worked with  many first-time writers, producers and directors, producing over 16 award-winning short films for the cinema and television, including a nomination for an academy award in the Best Short Film category at the Oscars.

“It’s almost two years since Andrew called me from prison to tell me about his inspirational idea for helping young adult offenders and would-be offenders to change their lives.  Creating a media programme that prepares young adults for a sustainable career in the media industry is a unique challenge, yet he has assembled a talented team of able and experienced professionals and I am thrilled to be part of it.”

Caroline Teunissen

Marketing and operations officer

With a strong marketing and social media comms background, Caroline brings multi disciplinary experience from the corporate world where her role was to launch new business accounts and manage client relationships.  She was also known as the agency trouble fixer, and would be brought in to resolve issues and make sure accounts were successfully managed.  Her role with APF is to work with Andrew on identifying opportunities, forging alliances and ensuring all operations run smoothly.  A bit of a geek, she’s managing the social channels and working with a team of young people to develop their communications skills with the aim of them taking over managing the channels and creating content around the work of the APF.  

A major part of her role is to identify and work closely with educational, technology, business and community partners to deliver learning and skills training programmes as an alternative for ex-offenders or those who are vulnerable.  

Why am I getting involved? Because we all have a choice in our lives on what’s important and being an instrument of change for good in today’s world. When Andrew came to me earlier this year with his idea for the Foundation, I was inspired by his drive to fix a broken society which is destroying so many young lives. We can all make a difference, we just have to step up to the challenge of doing it'”

Robert Lee

Director of educational programmes

An accomplished and experienced senior arts manager, consultant and lecturer, Robert began his career as an Education Officer and Curator before becoming more performing arts focused with a strong emphasis on access and diversity. He’s produced and managed a number of performing arts events, festivals and venues; has aided the development of arts organisations, created employment opportunities, offered and received funding and has led complex Change Management strategies in both sport and arts sectors.  

Robert has successfully raised funds bringing together public and private sector partnerships, promoted social cohesion, equality & diversity and health & safety. As a strategist, programmer, and manager all over the UK and sometimes abroad, he’s added to a portfolio of consultative projects that range from international Event Management to Operational, Programme and Project Management, encompassing sport as well as entertainment during the millennium celebrations. A divergent educator, Robert is keen on legacy, and was drawn back into classrooms and lecture theatres for the training of leisure industry staff and managers including the 2012 Olympic preparations.

“Education and training prepare individuals to discover action in, and responsibility for, the fight for freedom.  My prime purpose for being involved with APF is its ambition to disrupt the status quo with an innovative pathway for change.  I believe APF’s raison d’être and impassioned commitment to use culture, education and music to bridge gaps, bring people together and enrich lives is in synergy with my own passion.”

Marvin Herbert

Director of mentorship

Marvin is a boxing coach, a personal trainer and an inspirational peer mentor.  

An ex-offender with 21 convictions for 76 offences beginning when he was 13, he renounced his criminal lifestyle after he was shot multiple times by a member of a British drugs gang in a daylight attack in Marbella.  He was shot in his eye, groin, arm and leg and was told by doctors that he would never walk again.

“At that specific moment in my life I realised that my existence had been pointless and meaningless. I decided that because I was fortunate to be kept alive, I would have to change dramatically. Not just for myself but for my kids, to guarantee that they had me in their lives for years to come.”

Marvin now works closely with schools, prisons and young people, sharing his story to inspire his students to think twice before going down the road that he did.

Harry Teunissen

Strategic and technology adviser

A passionate and creative technology leader and seasoned enterprise architect with a proven track record delivering cloud-based systems for large-scale data analytics and event-processing applications. Harry is a specialist at architecting and designing sophisticated cloud based Telecommunications “Fiber Network” Optimization infrastructures. He has developed advanced algorithmic and mathematical network optimization algorithms to solve large scale Fiber Optic Networks.

Zoe Peveller

Intervention and resettlement adviser

Zoe has extensive experience of working within the Social Care, Continuing Care and Nursing Care sector.  She specialises in working with young people who have learning difficulties or challenging behaviour, in particular young people on Remand as well as victims of Child Grooming, Child Sexual Exploitation and Drug Exploitation. 

An accredited expert, trainer and practitioner, Zoe has worked on the front line for several years, working directly with each individual young person to create their own bespoke package of support.

“Our aim is to safeguard and protect young people from abuse and maltreatment. We enable young people to have the best of outcomes by providing them with safe and effective care, easing their transition into adulthood by preventing lasting harm to their health and development.


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